If you answered YES to any of those questions, you’re in the right place. I created this course specifically to end the vicious cycle too many developers and product teams are trapped in: vague requirements they had no hand in creating, constant rework and a never-ending stream of new (and changing) requirements. See, I’ve been there myself. In nearly 30 years of working with organizations of all sizes in nearly every industry, I know that cycle all too well. I know what it’s like to try and roll the “UX rock” up that hill only to have your stakeholders or managers or clients roll it back down.
I know the pain of fighting to get UX included at the start of a project all too well. And I also know that it’s entirely possible to put an end to it.
UX Requirements Made Simple will show you how to get a seat at the requirements table, open the minds and ears of your managers or clients, and see a massive change in both the quality of requirements and the success of the delivered product. In the time it takes to watch a great movie, you‘ll learn to:
You’ll see how easy it is to quickly integrate strategic UX validation into an existing requirements process — without the need for additional time, money or resources. Here’s just some of what you’ll learn:
Not because I say it does — but because the Enterprise teams I’ve taught to use these methods have gotten the results I’m talking about. It works because more than 40,000 students (yes, that’s a real number) tell me that my courses have changed the work they do for the better.
Why? Because I deal in software development reality instead of UX fantasy. Perfect situations where we can do these well-funded deep dives into UX research don’t exist for a vast majority of development teams, and I’m really tired of hearing everyone pretend otherwise. So everything I deliver is based in reality, in the less-than perfect world most of us live in.
As a way of thanking you for your continued support, I’m throwing in a HUGE, FREE bonuses, available only to you. Along with lifetime access to the course, a free workbook, exercises and templates, I’m going to give you one of my most popular 60-minute workshops:
This workshop would usually cost an attendees $400 — but I’m giving it to you for FREE. That’s how important I think this course is, and how much I truly appreciate your taking the time to check it out.
During the first 30 days after you purchase the course, if at any time you don't think this is useful to you, just email and request a refund. I'll give you your money back. All of it.
So the risk is mine, because I can’t make you un-watch the videos or give back the downloads or the free workshop. But I don’t think you’ll want a refund—because 96% of my 40,000 online students have given my courses a 4-star rating or better.
“I was brought-in as the lead UX on a complex project (5 months underway) where requirements strategy and scope were never really determined. We are, of course, experiencing all the issues that come along when these crucial stages of a project are skipped. Your advice, expertise, and the things I have learned from your course may help get this project back on track."
– ANDREW THOMPSON (5 stars)
"Joe is, hands down, the guy you want in your corner when you're fighting the UX battles we are all familiar with."
– CHRIS LENHART (5 stars)
"Every lesson here is so valuable, organized and exemplified. I've loved this course, since the first lesson. Not only you can improve your skills at planning and researching, but also guided questions and steps to have a great relationship with clients and/or stakeholders. I love it , I love it, I love it!!!"
— SARA PELAEZ OLANO (5 stars)
"Excellent bite-sized chunks of information to easily implement, and a great document to guide you through the core of what you need to do to get great UX for any [project]. Joe has really gone out of his way to teach you exactly what you need to know in as little time as possible. This course is designed very well...a testament to Joe's expertise on the subject.
PAUL PRETORIUS (5 stars)
"Joe truly unlocks a whole new dimension of thought in these lessons that I've found myself applying to real world interactions and experiences on a daily basis — it's simply invaluable."
— RHEISEN DENNIS (5 stars)
"Absolutely 'must have' course...tons of valuable information that you can implement in your work. Joe is professional in the subject, very understandable and explains really well."
— ALEKSANDER PETROV (5 stars)
Joe Natoli has been preaching and practicing the gospel of User and Customer Experience to Fortune 100, 500 and Government organizations for nearly three decades. That work includes commercial industry leaders like Broadridge, Condé Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like NSF/NCSES, NIH and the Dept. of Homeland Security.
Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of UX and design.
He has launched six successful online courses, with more than 70,000 students enrolled to date. His new book on UX Strategy and Product Improvement/Development, Think First, was published worldwide in 2015.
The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption.
Joe has been speaking publicly on the topics of User Experience (UX) and Design for 26 years, from national conferences like Interaction South America, HOW Design Live, DevWeek and QCon to regional events like PechaKucha. He also makes it a point to spend time talking to students across the country at colleges and universities, in an effort to give back what others have so generously given him.
In addition, he has written numerous articles about the roles Design, UX and CX play in business success for publications such as Fast Company, HOW, SmartCEO, The AIGA Journal, The Baltimore Business Journal and Business Monthly. His articles, advice and videos can be seen at his website, givegoodux.com.