This bootcamp is the only one of its kind that meets you exactly where you are in your design, development or UX career. It replaces academic, perfect-world scenarios and techniques with guerrilla tactics that work in the messy reality of the business world.
No more overwhelm, not knowing where to start. No more evidence that falls on deaf ears.
No more wasted time or effort on things that are never going to get you the answers you need — or change the opinions of those in charge.
Instead? Simplicity, Clarity and most importantly, RESULTS.
If you’re reading this, I’m betting you’re either:
Well, even if you’re a shifting combination of all three, you are most definitely in the right place.
Tell me if any of this sounds familiar:
It’s high time to move yourself out of these situations and into a place where you feel confident, competent and in control. Into a place of certainty that the work you’re doing is tackling and solving the issues that matter most to product success and stellar UX.
That’s exactly what we’re going to do here, together.
You see, contrary to much of what you’ll read and see online, or hear from “experts” at conference presentations, user research is not a one-size-fits-all approach. There is no specific amount of effort, number of users or required in order to do it.
What is required, however, is an understanding of the wide range of tools, techniques and approaches that are available to you. You need to learn how to add those things to your arsenal, and then learn how to quickly take, mix and match the pieces that fit your situation.
It’s a matter of being light on your feet and ready to roll no matter what the constraints may be: people, time, money, permission, whatever. If you have the right tools and know how to leverage the core strengths of each, you have the ability to gain significant, accurate user insight that improves UX.
No matter how little time you have over the target.
That’s what you’re going to learn here: what to do, when and why to do it, and how to make it work for any situation.
Every situation can be overcome, and there is absolutely no situation I know of where user research is impossible.
Like you, I’ve read countless books and articles, attended hundreds of lectures and workshops and watched a lifetime of videos on the subject of UX and User Research. But there’s one thing that the vast majority of them have in common that really pisses me off:
They all demand the perfect working conditions in order to be used.
To my eye, they all require that you always have access to users, you have all the time you need to observe them in action and interview them, a month or so to thoroughly analyze the results, and — here’s the big one — clients, stakeholders and team members who eagerly await and welcome every word of wisdom you have to impart, absolutely ready and wiling to drop all their old, misguided beliefs and processes once they hear from you.
Look, I read most of this stuff and, 5 minutes in, I’m thinking, “in WHAT world is that possibly gonna work?”
I’ve spent the last 26 years of my life working with some of the biggest organizations in the world, folks, and I’m here to tell you something: I have never once seen anything work like it does in the perfectly organized, ordered scenarios we all hear about every day.
It’s messy, it’s unpredictable and there is NEVER enough time, money or people to get it done.
So I say screw the protocol — let’s get real and do what works.
And that’s exactly why I created this bootcamp.
UX research is only valuable if you actually do it — and the reason most people don’t is because everything they see and hear makes it seem complex and complicated.
Those of you who know me already know that I have no patience for anything other than clarity and simplicity. So everything you’re going to learn in our 8 weeks together is going to be simple, straightforward and instantly actionable.
Across 8 weeks and 16 group sessions, you’ll get…
I wanted this to be closer to the college courses I’ve taught for the last two decades, where discussion and interaction are a big part of the learning process. Using a combination of lecture, discussion and exercises using actual projects, the bootcamp works like this:
This bootcamp is designed to simplify your research methods and activities and help you focus ONLY on the most important tasks for YOUR project. Our time together will show you why improving UX through research doesn’t have to be intimidating, time-consuming or unnecessarily complex.
Here’s an overview of the 8-week program:
Identifying business roles, goals and individual/collective intent:
Planning for user research – casting an appropriately narrow net:
How do we deal with opposition to user research testing & validation?
Qualitative vs. quantitative research & testing methods: choosing and executing the right methods for the right situations:
How do we know what to use when?
What do we use when we do have access to end-users?
What should we use when we don’t?
The power of “Jobs to Be Done” and improved user (job) stories.
How should we adapt those methods to our context — our product, our client/stakeholders, our users, our specific time, budget and personnel constraints?
How do we analyze and interpret what we learn?
How do we use what we learn to inform IA, prototyping, design, development & testing?
What’s the best way to communicate that — to clients, stakeholders, team members — in order to get agreement, buy-in and collaboration?
How do we respond to challenge and opposition to those findings — and to our proposed approach?
As the saying goes, never bring a knife to a gun fight! Every situation is different, from the product and its inherent barriers, to the size and diversity of your user base, to the degree of stakeholder, client and team cooperation you’ll get.
Because of that, you want more than a couple tools at your disposal. You want to walk into these situations knowing that no matter what you’re up against, you have everything you need to pave the way forward.
As you can plainly see from the list above, when it comes to UX and User Research, there’s more than one way to rock. The trick is knowing what to use when, and in what doses.
And in some cases, it makes sense to create a mashup of multiple methods — and you can’t do that unless you understand why and how a specific mix of methods will get you to clarity.
Just like the sun will rise and set every day, there will always be some degree of uncertainty, concern, misunderstanding and, in some cases, flat-out hostility to the idea of UX or User Research.
As such, it’s critical that you have a strong set of communication methods and tools that you can rely on to move everyone through — and past — these concerns.
I’ve had the great honor to teach (and learn from) all of those folks — they are some of the most supportive, driven, determined and smartest people I’ve ever met. And the one thing they all have in common?
They have all gained real, clear, measurable benefit from my courses.
Not because I say so, but because that’s what they’ve told me.
So instead of me bending your ear about that, I’ll let them speak for themselves.
Nothing. The bootcamp is designed for beginners and experienced professionals alike. No matter what your skill level or experience may be, you’ll learn quickly and easily in a collaborative setting where you can easily ask questions.
One simple reason: because 26 years of applying these practices have shown me — and the development teams I train — that it works. I’m not the smartest guy in the room, I’m not omnipotent and I have no magic powers. What I do have is a lot of time spent doing this work, and that time has produced evidence telling me what works and what doesn’t.
More than 57,000 students (yes, that’s a real number) have found my courses valuable because they deal with software development reality instead of UX fantasy. Perfect situations where we can do these well-funded deep dives into UX research don’t exist for a vast majority of development teams, and I’m tired of hearing everyone pretend otherwise. So as the title of this bootcamp suggests, everything I deliver is based in reality, in the less-than perfect world most of us live in.
Yes. That’s the only way to make sure everyone gets enough personalized attention.
Tuition is $2,999 USD.
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like — across any and all devices you own.
Joe Natoli has been preaching and practicing the gospel of User and Customer Experience to Fortune 100, 500 and Government organizations for nearly three decades. That work includes commercial industry leaders like Broadridge, Condé Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like NSF/NCSES, NIH and the Dept. of Homeland Security.
Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of UX and design.
He has launched six successful online courses, with more than 70,000 students enrolled to date. His new book on UX Strategy and Product Improvement/Development, Think First, was published worldwide in 2015.
The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption.
Joe has been speaking publicly on the topics of User Experience (UX) and Design for 26 years, from national conferences like Interaction South America, HOW Design Live, DevWeek and QCon to regional events like PechaKucha. He also makes it a point to spend time talking to students across the country at colleges and universities, in an effort to give back what others have so generously given him.
In addition, he has written numerous articles about the roles Design, UX and CX play in business success for publications such as Fast Company, HOW, SmartCEO, The AIGA Journal, The Baltimore Business Journal and Business Monthly. His articles, advice and videos can be seen at his website, givegoodux.com.