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UX Strategy Fundamentals
01: Overview & Guidebook
UX Strategy Overview (3:43)
02: Determining Strategic Value
First: why are we DOING this? (5:50)
Three crucial questions you MUST ask (1:17)
What's actually worth doing? (4:25)
What are we designing and building? (7:16)
What UX value does it provide? (5:46)
Exercise: Who are your users? (1:18)
Exercise: Determining strategic value (10:27)
03: Determining User Needs and Business Goals
UX isn't just about users: The UX Value Loop (2:50)
Business research: Clients (and stakeholders) are people too! (2:49)
Identifying business goals (13:30)
Exercise: what are YOUR (or your client's or stakehodlers') business goals? (1:01)
User research: putting people first (2:46)
Identifying user needs (8:11)
Decision paths: connecting user needs with UX strategy (4:53)
Exercise: Create a decision path (4:30)
04: Determining and Controlling Project Scope
UX-focused requirements: An introduction (2:30)
Generating meaningful requirements (3:58)
The 3 kinds of UX requirements (6:27)
Documenting requirements (without writing a novel) (4:48)
Defining and controlling the scope of work (3:04)
Controlling the dreaded "Scope Creep" (6:37)
Exercise: Smart project scoping (6:42)
05: Planning for User Testing
Why plan for user testing NOW? (3:58)
Creating a test plan: who are we testing for? (3:22)
Prioritizing browser and device support (2:49)
Decide what to test: Functionality (5:47)
Decide what to test: Usability (4:41)
Decide what to test: Errors and exceptions (1:57)
Decide what to test: Compatibility (2:18)
Decide what to test: Performance (1:31)
Decide what to test: Security (2:30)
06: Wrap Up: UX Strategy Takeaways
Things to remember (3:46)
User research: putting people first
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