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UX 365 ACADEMY [ BETA ]

on-demand courses, books, resources + training

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Get every course, training video + resource I've ever created for students + clients — plus NEW releases every month.


The UX Academy curriculum is made up of every course I've ever created, every book I've ever written, every template, guide and cheat sheet I've ever built and every training video I've ever created for my clients. Many of which have never been made available publicly before now.

And when you subscribe, you'll also get NEW content every single month! I'll be adding everything from short training videos to full-length courses to ebooks and other downloadable resources.

All yours for one simple, monthly, low price.

(If you'd like to see everything that's available right now, just scroll down to the What's Included section below!)

NEW UX + UI training content every monthNEW UX + UI training content every month.

In addition to all the good stuff listed below, subscribers will get new training content and resources from me every month. From new full-length courses to training videos to e-books, cheat sheets and templates, I'll help you build an arsenal practical knowledge and simple tools to sharpen your skills and help you navigate and overcome the many challenges of your day-to-day work.

ALL my full-length video coursesALL my full-length video courses.

You'll get every course I've ever produced, from both Udemy and my own learn.givegoodux.com platform — along with every NEW course I create! After years of email requests, I've finally listened and put everything all in one place, at a much more affordable price. (spoiler alert: I've got several new courses launching in 2020!)

Downloadable eBooks, guidebooks + cheat sheets

You'll have unlimited access to all my e-books, guidebooks + cheat sheets: simple, powerful tools to help you give great UX + UI design, no matter what you’re working on. You'll get every publication I've created up to now, including a few that have never been shared anywhere else ;-) You'll also get my bestselling book Think First — along with every NEW book I publish from this point forward! (spoiler alert: I've got a new book coming in 2020)

Topic-specific training videos.

From dealing with difficult situations and stakeholders to evaluating apps, sites and systems for UX issues to building a portfolio, interviewing for jobs and advancing your career — and even starting + running your own UX consultancy — I've got you covered.

Every month you'll get new videos covering topics like these:


  • Working with Stakeholders
  • Working with Developers
  • Enterprise UX Challenges
  • Presenting, Proposing + Convincing
  • Portfolio + Career Advancement
  • UX Consulting + Freelancing
  • Evaluating & Diagnosing UX Issues
  • UX Principles + Practice
  • UI Design Principles + Practice

For VIP members, a monthly mastermind meeting with me For VIP members, a monthly mastermind meeting with me.

When you subscribe to the VIP package, you can participate in a monthly ZOOM mastermind meeting with me, where I help you get unstuck and work through your toughest challenges. We'll discuss your goals, give support and advice for your challenges, and work together to keep you accountable.

The UX365 Mastermind Group meets once a month for an hour and a half. I lead the conversation and ensure each member of the group has enough time to answer four key questions:

  • Check-in. What’s a highlight or win you’ve had in the last 30 days?
  • Accountability. Did you do what you said you were going to do at our last session? Are you ahead, behind or on pace with your number one strategic priority?
  • Perspective. What progress do you need to make on your strategic priority in the next 30 days? What has to happen for that progress to occur? What's blocking you?
  • Action items. Based on the perspective you received today, what are you going to do and when will you get it done by?

Because the group is made up of folks on journeys similar to yours, you'll be getting advice from people who have been there and done that. They know exactly what you’re going through, which makes their feedback that much more valuable. And of course, I'll be there to share my experience and knowledge with you as well.

Every session is recorded, and every VIP member has access to the recordings.

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What's Included: courses, training videos, ebooks + more



*NEW* How to Write a Compelling Case Study
(that recruiters + hiring managers will actually read)
Joe Natoli
*NEW* Webinar: The Power of Storytelling in UX
Joe Natoli
*NEW* Webinar: On Screwing Up, Surviving and Succeeding
Managing and overcoming obstacles in your UX career
Joe Natoli
Building TRUST in transactional UX
Four states of interactive experiences UX must address to establish + maintain user trust
Joe Natoli
Aligning customer- and end-user goals to success metrics
Joe Natoli
Whiteboarding 101
Using your most valuable UX tool
Joe Natoli
8 critical rules for pitching to stakeholders
How to talk (and work the room) so stakeholders listen.
Joe Natoli
How many users should I interview?
The magic number — and why it's so effective (and practical)
Joe Natoli
Understanding + Changing Executive Opposition to UX
What executives are often so resistant to UX work — and what you can do about it.
Joe Natoli
How to avoid the stakeholder swoop + poop
Put an end to last-minute requests for new features, functionality and redesign
Joe Natoli
What to do when there's no time for User Research
No time for users? No access to them? No problem.
Joe Natoli
How to draw hard lines between new and legacy UX, UI + functionality
How to tackle the seemingly impossible task of designing for both legacy and new functionality.
Joe Natoli
Saying NO to spec work (and lowball offers)
Why you should never give your work away for free — or for less than its worth.
Joe Natoli
How to Write Smarter User Stories
How to shorten your workload to what's actually worth doing
Joe Natoli
Should I give my salary expectations at a job interview?
What to do when you're asked "What kind of salary are you looking for?"
Joe Natoli
What are my chances of landing a UX job with no experience?
How to best position yourself as a prime candidate for an entry-level gig
Joe Natoli
Ask Anyway: how stupid questions can propel your career forward
Why those unasked questions are really opportunities for career advancement
Joe Natoli
Foolproof UX Audits
How to tell what works, what doesn't and what to do about it
Joe Natoli
BUILD A POWERFUL UX PORTFOLIO
Learn to build a competitive, effective, impactful UX portfolio recruiters, employers and clients want to see!
Joe Natoli
DESIGN RULES: Principles and Practices for Great UI Design
Learn to design powerful user interfaces for apps, sites and systems.
Joe Natoli
The 90-Minute UX Audit + UI Redesign
The faster, simpler way to quickly identify critical UX issues — just by looking at the UI.
Joe Natoli
UX Requirements Made Simple
My proven method for smarter, UX-focused product requirements (and a lot less stress)
Joe Natoli
UX + Web Design Master Course: Strategy, Design + Development
My step-by-step guide to UX strategy, IA, Design + (Basic) Development for Websites
Joe Natoli
UX Design Fundamentals
Learn the basic, timeless principles behind good user experience design.
Joe Natoli
Think First
My No-Nonsense Approach to Creating Successful Products, Powerful User Experiences and Very Happy Customers
Joe Natoli
The Way It Is
10 Powerful UX Career Tips (aka road-tested advice from the school of hard knocks)
Joe Natoli
User Interview Cheat Sheet
Questions to ask B2B and B2C users
Joe Natoli
UX Audit Workbook
A guide for evaluating sites, apps + systems
Joe Natoli
Designing Usability
Principles of successful machine and product interface design
Joe Natoli
10 Commandments of UI Design
10 timeless, proven principles that will make your UI designs soar
Joe Natoli
Progressive Disclosure Cheat Sheet
What to use (and when to use it)
Joe Natoli
Icons Cheat Sheet
What to use (and when to use it)
Joe Natoli
Guide to Data Visualization Formats
What to use (and when to use it)
Joe Natoli
Simple Steps to Reduce Visual Clutter
A 4-step checklist for UI redesign projects
Joe Natoli
Value Made Visible
Timeless principles for great UI design
Joe Natoli
Voices of UXperience
Illuminating + inspiring quotes on UX + design
Joe Natoli
UI FAIL: 14 mobile UI design mistakes to avoid at all costs
14 mobile UI design mistakes to avoid at all costs
Joe Natoli
Give Good Mobile
21 surefire UI design rules for instant mobile UX improvement
Joe Natoli
Let's Get Real About UX
The truth about getting buy-in, mutual team respect and meaningful project outcomes
Joe Natoli
5 Rules for Successful UX Disruption
How to take even the most stubborn organization from imitation to innovation
Joe Natoli
Think First Keynote
Why great UX starts between your ears (and not on the screen)
Joe Natoli


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Your Instructor


Joe Natoli
Joe Natoli

Joe Natoli has been preaching and practicing the gospel of User and Customer Experience to Fortune 100, 500 and Government organizations for nearly three decades. That work includes commercial industry leaders like Broadridge, Condé Nast, Johns Hopkins, Mettler-Toledo, PHH Arval, SC Johnson and Wolters Kluwer, as well as government agencies like NSF/NCSES, NIH and the Dept. of Homeland Security.

Joe devotes half of his practice to writing, coaching, and speaking. From guiding students at the beginning of their careers to integrating UX into the work of seasoned veteran developers and designers, he is immensely passionate about the inherent power of UX and design.

He has launched six successful online courses, with more than 180,000 students enrolled to date. His bestselling book on UX Strategy and Product Improvement/Development, Think First, was published worldwide in 2015. His latest book (in progress) — ENDING THE UX WARS: My rules for team and management collaboration, cooperation and success is scheduled for release in 2020.

The remaining half of Joe’s practice is dedicated to training Enterprise Design and Development teams, helping them integrate best practices in UX into their product development efforts. In addition, he does a limited number of UX Audit engagements to help organizations identify and overcome UX-related obstacles to product adoption.

Joe has been speaking publicly on the topics of User Experience (UX) and Design for 26 years, from national conferences like UX LIVE, WebExpo, Interaction South America, HOW Design Live, DevWeek and QCon to regional events like PechaKucha. He also makes it a point to spend time talking to students across the country at colleges and universities, in an effort to give back what others have so generously given him.

In addition, he has written numerous articles about the roles Design, UX and CX play in business success for publications such as Fast Company, HOW, SmartCEO, The AIGA Journal, The Baltimore Business Journal and Business Monthly. His articles, advice and videos can be seen at his website, givegoodux.com.


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